0 5 min 4 mths

Join Sam Bedford, the marketing visionary behind Freedom With Marketing, as he delves into the future of email marketing in this thought-provoking video! 💌✨

Discover how rapid technological advancements have shaped the effectiveness and relevance of email marketing strategies over the past 20 years. 📈📧 Sam explores the evolution of marketing from in-person interactions to written communication, and how internet marketing revolutionized traditional advertising methods. 🌐💡

Get insights into the potential dominance of artificial intelligence in content marketing and the challenges it poses. 🤖💭 Sam shares personal experiences with AI-generated content and the impact on his brand’s unique style and voice.

Uncover the risks of AI software control and potential bias, and gain valuable tips on building lasting relationships with your target audience. 🔒👥

Discover the advantages of email marketing over social media platforms, including owning your email list and generating sales and income. 💰💯

Don’t miss out on Sam’s expert advice on the Content Cube strategy, allowing you to repurpose your content for maximum reach and engagement across multiple platforms. 🎯🔁

Join the conversation on the future of email marketing and the importance of building relationships with your audience. 📩🌟

#EmailMarketing #ArtificialIntelligence #ContentStrategy #RelationshipBuilding #FreedomWithMarketing #DigitalMarketing #FutureTrends
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► Visit our website here: https://www.FreedomWithMarketing.com
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👉🏽 SHOW NOTES:
[00:29] In this video, Sam Bedford discusses the future of email marketing by reflecting on the rapid technological advancements over the past 20 years and how it may impact the effectiveness and relevance of email marketing strategies.
[02:35] Sam discusses the evolution of marketing from in-person interactions to written communication.
[04:43] Sam discusses how internet marketing revolutionized the traditional methods of advertising by eliminating upfront costs, increasing reach to millions of people, and how artificial intelligence is likely to dominate the future of marketing.
[06:04] Sam discusses the future of artificial intelligence in content marketing and highlights the challenges of using AI-generated content, sharing personal experiences of hiring someone to write web copy using Chat GPT.
[08:30] Sam Bedford expresses frustration with the artificial intelligence used to rewrite his website copy, as it stripped away his unique style and voice, forcing him to spend 56 hours rewriting everything from scratch to restore his brand’s personality and selling propositions.
[09:54] Sam discusses his experience using chat GPT for editing his book.
[11:49] Sam discusses his opinion on using artificial intelligence in marketing and how it can affect the brand’s relationship with its audience.
[13:54] Sam discusses concerns about the potential bias and control of AI software like Chat GPT, highlighting the risk of an Orwellian future where information is controlled and personalized.
[15:55] Sam discusses the future of email marketing, acknowledging that while email may become obsolete in the future, the principles of effective marketing, such as building relationships and sharing messages, will remain the same across all mediums of communication.
[18:06] Sam discusses the advantages of email marketing over social media platforms, emphasizing the importance of owning your email list, the ability to switch between auto responders, and the effectiveness of email in generating sales and income.
[20:55] Sam emphasizes the importance of consistent and frequent communication with the audience over a long period of time in order to turn first-time encounters into lifelong fans.
[22:34] Sam discusses the future of email marketing and social media platforms.
[24:59] Sam discusses the content cube strategy, which involves creating multiple assets from one original video by repurposing it into short videos, podcasts, transcriptions for SEO content, and more.
[28:37] Sam shares his opinion that email will become obsolete in the long run, but emphasizes the importance of building and owning relationships with your target audience, suggesting the use of chat GPT with an editor and implementing the Content Cube strategy to create versatile content across platforms.
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