Are you not seeing the results you want from your email marketing campaigns? Do you repeatedly have low open rates for your emails? This video is a great fit for beginners just getting started and intermediate marketers tired of sending emails that don’t get opened, don’t get clicked on, or get recipients to unsubscribe or mark them as spam.

Here you’ll learn the inbound approach to email marketing. We’ll cover what email marketing is, how to keep it inboundy, benefits of email marketing, how to grow your email contact database, and the different types of emails you can send to recipients (that they actually want to open).

By the end of this video, you’ll have a good understanding of the fundamentals of inbound email marketing that help get the clicks you’re looking for!

To watch the rest of this course and learn more about how to drive more sales from your inbound marketing, check out our free and pro courses from IMPACT+ at impactplus.com/courses!

0:00 Intro
0:20 Best Practice #1
1:10 Best Practice #2
2:03 Best Practice #3
2:44 Best Practice #4
3:25 Best Practice #5
3:59 Best Practice #6
4:36 Best Practice #7
5:35 Best Practice #8
6:33 Best Practice #9
7:29 Best Practice #10
8:32 Outro

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IMPACT leads companies around the world to inbound marketing success using the principles of Marcus Sheridan’s They Ask, You Answer. With our proven framework, world-class educational content and courses, immersive coaching, web strategy, and events, we teach teams to elevate their brand authority, drive website traffic, convert leads, and close more sales by becoming the most trusted voices in their spaces. As an Elite HubSpot Solutions Partner, we also help teams capitalize on the HubSpot tools to successfully implement and track their inbound marketing and They Ask, You Answer efforts, and overall, get the most out of their HubSpot investment.
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