Email Marketing Strategy: Plain Text Emails vs HTML Emails
In this video, I share whether you should send out plain text emails or HTML emails as part of your email marketing strategy. You’ll learn the advantages and disadvantages of each and which format you should use in your email campaigns based on your purpose and business. At the end of the day, these email marketing tips can only get you so far. It’s always wise to follow email marketing best practices. Test and track your email campaigns. Track your opens, clicks, and other metrics to determine what’s working and what’s not.
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