Get the Marketing Cloud Email Specialist Pacing Guide – https://artisanal-designer-3303.ck.page/6c88d6f539

Learn about the Marketing Cloud Email Specialist Best Practices Section of the Email Specialist Exam Outline

https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Email-Specialist-Exam-Guide#outline

We’ll cover the main things to focus on to pass this section of the exam.

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Today we talked about the “Email Marketing Best Practices” Section of the Email Specialist Certification.

Here’s the topics we covered:
– Best practices for: Email Marketing Design elements and Email Marketing Campaign techniques
– How do you get good email deliverability?
– How do you “Get” and “Keep” subscribers?

Homework Assignment:

Part 1 – Email Marketing Design elements
https://www.indeed.com/hire/c/info/best-practices-for-email-marketing?gclid=CjwKCAiAs6-sBhBmEiwA1Nl8s-Mi9VCkUNTx16grDMTlaKkqMzTc4g7TdoD5VRceUbBD-rFE-u5dNhoCKlIQAvD_BwE&aceid=&co=US&gclsrc=aw.ds

Email Design

Part 2 – Email Marketing Campaign techniques

https://www.brevo.com/blog/email-marketing-strategies/

Part 3 – How do you get good email deliverability?

https://www.minuteadmin.com/post/5-best-practices-for-email-deliverability-salesforce-marketing-cloud

https://help.salesforce.com/s/articleView?id=sf.mc_es_email_deliverability_best_practices.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.mc_es_ip_address_warming.htm&type=5

Part 4 – How do you “Get” and “Keep” subscribers?

https://trailhead.salesforce.com/content/learn/modules/mr-email-marketing-strategies/mr-ems-engage-your-subscribers