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Cold emailing is about writing personal emails to people you don’t know yet. It’s a way to reach out and start a conversation, with the hope of introducing them to what you’re offering, like a product or service.

Cold emails play a crucial role for businesses and professionals looking to widen their network, attract new leads, and boost their sales. Sending cold emails is an economical approach to contact a broad audience of prospective clients and begin establishing connections with them. By crafting personalized cold emails, companies can effectively initiate conversations and open doors to new opportunities, all while keeping costs low compared to other marketing strategies.

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